The Joburg Market is proud to announce the upcoming Farmer’s & SMME Day, set to take place on 23 October 2025. This flagship event is dedicated to celebrating, supporting, and empowering emerging farmers, small businesses, and entrepreneurs who play a critical role in shaping South Africa’s agricultural value chain.
The initiative is designed to:
- Empower emerging farmers and SMMEs to actively participate in national fresh produce markets.
- Increase the volume of produce from historically disadvantaged farmers.
- Provide a platform for farmers and SMMEs to showcase their products and services.
- Foster meaningful linkages between producers, buyers, and key stakeholders.
- Share knowledge, training, and development opportunities.
- Advance the Joburg Market’s transformation agenda by promoting inclusivity and broadening participation in the agri-economy.
Speaking on the significance of the event, Noxolo Mabuza, Executive Manager: Strategy and Transformation, said: “The Farmer’s & SMME Day has become one of our most anticipated annual events. It reflects our commitment to transformation and sustainable growth in the agricultural sector. This event is not only about celebrating innovation, it is also about creating real opportunities that shape the future of our agri-economy.”
The Farmer’s & SMME Day forms part of the Joburg Market’s broader vision of creating inclusive economic opportunities, driving growth, and ensuring that emerging farmers and small businesses are positioned at the heart of South Africa’s food system.

Written by Tshegofatso Maakwe