The Joburg Market participated in the Mpumalanga Farmers Day in Standerton recently. The Market showed its support for the Seriti Institute event under the theme “Rooted in the land, growing with the market”.

The event brought together farmers, stakeholders, and development partners to highlight opportunities for growth, sustainability, and stronger agricultural linkages.

Mpumalanga is one of Joburg Market’s largest commodity trading provinces, making the region an important hub for strengthening partnerships and deepening relationships with both smallholder and commercial farmers, reinforcing a shared mission of empowering rural communities and promoting sustainable livelihoods.

The gathering served as a vital platform for farmers to engage with industry leaders and gain insight into how they can expand their reach beyond local production. Farmers expressed their dedication to producing quality crops while also voicing the challenges they face in accessing reliable markets and building long-term business growth.

This is where the Joburg Market’s presence proved critical. As Africa’s largest fresh produce marketplace, the Joburg Market plays a pivotal role in connecting farmers to consumers across South Africa and beyond. By exhibiting at the event, the Market demonstrated its commitment to providing farmers with information, tools, and opportunities to access broader trading platforms.

“Our participation at Mpumalanga Farmers’ Day highlights our commitment to ensuring that farmers are not only producing quality crops but also accessing fair and sustainable markets,” said Tshegofatso Maakwe, acting Senior Manager for Marketing and Communications at Joburg Market.

Written by Sithobekile Masola