Joburg Market, Africa’s largest fresh produce market, recently participated in the South African Union of Food Markets (SAUFM) conference in eThekwini, Durban. The event brought together various stakeholders including the Land and Agricultural Bank of SA.

Charles Park, Joburg Market’s Chief Operations Officer, highlighted the crucial role of fresh produce markets in ensuring food security. He discussed the “smart market” initiative, which aims to transform the facility into a comprehensive one-stop shop for agribusinesses. It will offer a range of services, including farm input supplies, agro-processing equipment, and cold chain solutions.

“We are committed to shaping the future of food market industries, enhancing food security, and empowering our local producers,” said Park. “At the market, we have an estimated buyer base of 10 000 consumers daily who stock up from the market to feed their families.”

Joburg Market is set to host the next World Union Wholesale Markets conference in May 2025. This event will showcase the market’s significance on the African continent and its contribution to the local economy.

The SAUFM conference provided a valuable platform for industry stakeholders to collaborate and develop strategies to advance local economic development through food security.

Written by Nonhlanhla Mbonambi
05/11/2024

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