The countdown to the highly anticipated World Union of Wholesale Markets (WUWM) Conference 2025 has begun! The Joburg Market will host this prestigious global event in May 2025 in Johannesburg, marking a historic first for the African continent.

With the conference set to attract global leaders in the fresh food trade, market authorities, policymakers, and investors, WUWM 2025 presents an unparalleled opportunity for the agricultural sector to explore new market trends, investment prospects, and sustainable food systems.

Visa, travel and registration

As South Africa prepares to welcome industry leaders worldwide, attendees should check visa requirements early. While many countries enjoy visa-free entry or visa-on-arrival agreements, others—including some from Europe, North America, and parts of Asia and Africa—will need to apply in advance. Further details are available on the South African Department of Home Affairs website.

Registration fees are tiered:

• WUWM Members: Discounted rates apply.
• Non-members: Standard fees cover conference sessions, networking, exhibitions, and site visits.

A platform for agricultural innovation

Agriculture plays a critical role in global food security, and WUWM 2025 will bring together industry leaders, farmers, wholesalers, and policymakers to discuss supply chain resilience, digital transformation, and trade partnerships. The event will feature keynote speakers, panel discussions, and networking sessions to strengthen Africa’s role in international trade.

For the first time, WUWM will be held in Africa, offering a firsthand look at the continent’s thriving agricultural sector, fresh produce markets, and trade corridors. Hosted at Joburg Market—Africa’s largest fresh produce hub—the conference will highlight how African markets are meeting global demand.

Beyond the sessions, attendees can experience Johannesburg’s vibrant culture, business landscape, and renowned hospitality. From networking with global experts to exploring trade opportunities, WUWM 2025 is set to transform agricultural commerce.

Secure your spot today

Don’t miss this groundbreaking event. Whether you’re an agricultural leader, wholesaler, or policymaker, WUWM 2025 is the place to shape the future of global food systems. For more details on registration, visa information, and sponsorship opportunities, visit wuwmjoburg2025.co.za/registration-form.html, contact jmmarketing@joburgmarket.co.za or call Tshegofatso Maakwe at +27833886821.

Written by Tshegofatso Maakwe