Joburg Market recently supported the Local Farmers and Agro-Processors Programme, hosted by the Soweto Farmers Market, to empower emerging farmers and agro-processors while strengthening food security.

The Soweto Farmers Market has partnered with Joburg Market and Dipula Income Fund to enhance its operations and improve value chain systems.

Soweto Farmers Market Stakeholder Relations representative Mbulelo Ntshatsha highlighted the importance of investing in township farmers to help them thrive in the agricultural sector.

“Agro-processors and farmers must meet the supply demands of retail shops to expand their businesses. They also need to understand key components of the retail value chain, including gardening, logistics, market access, and target audiences,” he said.

Joburg Market Board Chairperson Muzikayise Ndlovu stressed the role of new BEE market agents and the need to build trust with farmers to attract more suppliers. He also highlighted the significant contribution of informal traders at Tshiamo Market to the market’s revenue and overall value chain.

Chief Operations Officer Charles Par explained how Joburg Market’s services support farmers.  “Complementary services such as banana ripening and cold storage help extend the shelf life of produce. Our in-house accredited laboratory ensures food safety by testing for harmful pesticides,” said Park.

Dipula Income Fund’s Head of Asset Management, Johan van der Walt, introduced an initiative aimed at educating township pupils about agriculture through hydraulic farming systems.

“Teaching children from an early age about environmental management and farming equips them with the knowledge needed to succeed in the agricultural sector,” he concluded.

Through strategic partnerships, education, and essential market services, Joburg Market continues to support the growth of emerging farmers and agro-processors, fostering a stronger and more sustainable agricultural sector.

Written by Nonhlanhla Mbonambi