The Joburg Market​ hosted representatives from the African Start-ups and SMEs in Export and Trade Sector (ASSETS) programme, in partnership with the Gauteng Growth and Development Agency (GGDA) today, 3 December 2025. The visit was aimed at strengthening trade ties between Ghana and South Africa while supporting the goals of the African Continental Free Trade Area (AfCFTA).

ASSETS is a continental initiative designed to empower Ghanaian and African SMEs, start-ups, and trade institutions by helping them access the South African market, build investor networks, and expand their knowledge of cross-border trade.

The delegation, made up of Ghanaian exporters, commodity traders, and business leaders, toured Joburg Market to gain insight into how South Africa’s largest fresh produce marketplace operates. Their visit forms part of a broader effort to unlock growth opportunities within the agricultural value chain.

Led by Joburg Market’s Chief Operating Officer, Charles Park, the group visited key operational areas including the Tshiamo Market, Vegetable Hall, Fruit Hall, Cold Rooms, and the Banana Ripening Facility, concluding at the Consignment Control. Park offered valuable insights into the market’s systems, operations, and pricing model.

Highlighting the importance of collaboration, Park said: “Joburg Market plays a critical role in connecting producers, traders, and consumers across the continent. By sharing our systems, expertise, and market intelligence, we are strengthening partnerships with Ghana and contributing to a more integrated and competitive African trading landscape.”

The visit ended on a positive note, with delegates identifying future opportunities to enhance trade flow between the two countries and reaffirming Joburg Market’s commitment to regional integration and economic development.

Written by Busisiwe Moagi