The City of Johannesburg’s Region C—centrally located among the City’s seven administrative regions—has launched its “Meet the City” Investment Retention Programme, a strategic effort to strengthen partnerships with businesses operating in Johannesburg.
The launch, held at the Roodepoort Theatre in Florida North on 19 November 2025, forms part of the City’s broader plan to deepen engagement with the private sector and unlock new economic opportunities.
Welcoming attendees, Regional Director Mlamleli Belot said the programme marks the start of more open and consistent dialogue between the City and local businesses. He thanked participants for their support and stressed that collaboration is essential to unlocking the region’s full economic potential.
Executive Director of Economic Development Mathopane Masha outlined the City’s economic outlook, noting that the Executive Mayor has set a target of achieving 3% economic growth by 2030. To support this goal, the Department of Economic Development has established an Investment Fast-Tracking Team, led by the Development Planning Department. The team will address business-related issues more efficiently, ensuring quicker resolutions, licences and approvals.
“We want to reduce turnaround times so that businesses can focus on doing business and contribute meaningfully to the City’s economy,” Masha said.
Support from Gauteng Province was also highlighted, with the Gauteng Growth and Development Agency (GGDA) presenting on its work to improve the ease of doing business. This includes facilitating communication between companies and government departments and assisting with critical operational matters such as water supply through interdepartmental committees.
The GGDA also helps companies expand internationally. Its Trade and Export Unit assists with identifying global markets, securing documentation, navigating permits and export controls, and accessing training opportunities. The unit further promotes intra-Africa trade, positioning Johannesburg as a key player in continental commerce.
During the engagement session, John Smith, a business owner from Stormill, raised concerns about vagrants making fires near business premises at night, calling it a safety risk and an eyesore. He also pointed to daily challenges such as potholes, flooding and blocked stormwater drains, which hinder access to business sites and disrupt deliveries.
The programme ended with a presentation on the City’s debt relief interventions for businesses. The initiative supports companies with outstanding municipal accounts while reinforcing the City’s financial sustainability. Large businesses may qualify for a 50% write-off on debt older than 36 months, with the remaining balance payable within 60 days.
The session concluded with constructive discussions aimed at building sustainable partnerships that support economic growth, improve service delivery and strengthen investor confidence across Region C and the wider Johannesburg area.
Written by Thembelihle Radebe